“Become category captain, understand customer behavior, and optimize assortment.”
Incept Solutions
Innovative Business Solutions

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Contact us today to learn more about our approach and how we can help your business succeed.

Category Management - Our Services & Offers

Top-performing retailers and consumer goods companies are able to drive top-line growth, earnings, and share-price improvement while their peers are struggling to find growth. We helps brand, product, and category managers sustainably improve commercial performance through adoption of best practices in category optimization.

1- Assortment Optimization Solutions

Consumer-goods companies and retailers are continually striving to create the optimal mix of products to better reach consumers and increase their sales and profitability. But they have trouble gaining the deep insights they need on consumer shopping behavior and identifying their most profitable segments, brands, and products.

Companies need accurate and granular data-driven insights on how consumers shop and make purchasing decisions to make informed decisions on their category assortment. They need to be able to identify which categories are under- or overrepresented, which are the most profitable, and the best way to rebalance the category portfolio to optimize their assortment and increase sales.

Our Assortment Optimization solution provides the in-depth insights and analyses companies need to refine their category assortment and maximize sales.

Data Quality

Gathers and cleans data, assessing data quality and making any necessary adjustments, for use within advanced analytics.


Assesses the optimal assortment, integrating KPIs such as space productivity, margin per unit, and sales trends to refine assortment rationalization decisions.


Analyzes and quantifies the most productive and profitable segments, brands, and products and their impact on revenues.


Quantify transferable demand and loyal revenue to identify and rank products to rationalize based on the revenue retained in the category if delisted and the overall impact on profit.


Optimizes assortments by format and store cluster by creating a master planogram and developing a private-brand plan, including revised needs and innovation.


Improves the performance of the category, adding variety and reducing duplication and out-of-stocks on power SKUs.

2- Vendors Management Solutions

Transforms supplier relationships by positioning the company as a core thought partner in critical negotiations.

Vendor Insights helps companies achieve a significant improvement in margin by providing them with a wealth of new insights and an analytically driven fact base of financial and category asset-performance levers to identify negotiation opportunities. The solution delivers easy-to-navigate vendors insights metrics, so that buyers can quickly synthesize the insights and build a negotiation story.


Visualizes the vendor’s sales growth and share in the category versus the rest of the market and drills down into sub-category and cross-category performance.


Delivers a detailed view on item-level vendor performance, including all-in margins and dead-net costs, benchmarked against competitors.


Compares the vendor’s performance on key category assets, comparing category asset-utilization metrics versus peer group and historical performance.

3- Category Insights Solutions

Companies need a comprehensive and structured approach to optimize their category planning—one that combines data-based insights across customers, competitors, pricing, promotions, and channels with advanced analytics analyses and scenario planning. Such an approach can identify growth opportunities in the category, inform negotiation strategies, and, ultimately, enhance relationships with customers, improving both margins and sales.

Our Category Insights suite of tools helps you focus on what your customers want to optimize your category planning, improve your category performance, and maximize sales.


Delivers granular insights on how customers shop the category and identifies opportunities based on the market, competition, cluster, and product.


Develops growth strategies, including framing and recommendations for portfolio positioning, innovation, and assortment.


Provides a quantitative, behavioral lens on market demand and actionable insights on how to capture growth potential and quantifying opportunity size.

How We Help Clients

Assortment Optimization

Leverage data-driven insights to optimize your category assortment and drive top-line growth, while manage inventory at accepted levels.

Category Insights

Gain actionable insights on consumer behavior and category performance to better meet customer needs and grow sales and profitability.


Optimizes assortments by channel, region, and store cluster by creating a master assortment plan that consider customer needs and space allocation.

Efficient Planning

We deliver methods and strategies that support any future phase in plans for new products and phase out of unneeded products.

Why Choose Us?


Experienced team of consultants with proven track record.


Customized solutions tailored to your business needs.


We always go the extra mile to ensure that our clients are satisfied.


Proactive and responsive client support.


Commitment to delivering measurable results.


Innovative and forward-thinking approach.

Our Approach


We begin by conducting a comprehensive assessment of our client’s business, including their goals, challenges, and opportunities. We use this information to develop a customized strategy tailored to their unique needs and circumstances.


Based on the assessment, we develop a strategy that outlines the steps needed to achieve our client’s goals. We work closely with our clients to ensure that the strategy aligns with their vision and objectives, and covers all the our clients needs.


Once the strategy is developed, we work with our clients to implement it, providing guidance and support at every step of the way. We work collaboratively with our clients to ensure that the implementation is seamless and effective.


We measure the effectiveness of our strategy and implementation using a variety of metrics, including sales performance, customer engagement, and user experience. We use this information to refine our approach and ensure that we are delivering measurable results.

Continuous Improvement

We are committed to continuous improvement and are constantly seeking new and better ways to help our clients succeed. We stay up-to-date on industry trends and best practices, and we use this knowledge to refine our approach and provide even more value to our clients.

We look forward to hearing from you.